Digital Marketing Course After 12th (Complete Guide)

In this post, we’ll talk everything about the digital marketing course after 12th & whether you think about this course or not for your career.

This stats shows that digital marketing has experienced massive growth in recent years in India.

And, if you didn’t take action now…then you’ll be left behind.

In short, this article is the one-stop solution for all your digital marketing related queries.

Let’s get started. 🙂

Table Of Contents:

What Is Digital Marketing & How To Learn It?

Digital marketing is a process of creating a good perception of your brand/business in the mind of your targeted customers by advertising on digital channels.

Let’s compare it with traditional marketing.

Traditional marketing is all about putting more stress on offline marketing tactics like advertising through radio, television, billboards, newspaper, magazine, filers, telemarketing, SMS marketing etc.

On the other hand,

Digital marketing is all about putting more stress on online marketing tactics like search engine marketing, email marketing, social media marketing, search engine optimization, affiliate marketing etc.

But,

Nowadays, traditional marketing strategies are getting buried down into the ground because:

  1. People prefer reading blogs rather than reading newspapers.
  2. People prefer watching online videos rather than watching television.
  3. People prefer using email services like Gmail for sending & receiving emails rather than using a regular mail service.

Here’s how digital marketing is ongoing in real life.

  • You go to Facebook and scroll the newsfeed and sometimes you face a sponsored post…that’s someone is targeting you on Facebook.
  • Someone offers you a free ebook or course you give your email…that’s someone who has included you in his/her email marketing campaigns.
  • You go to YouTube, start watching a video and suddenly popup a 2 min advertisement at the beginning or the middle of the video…that’s someone is targeting you on YouTube.
  • And, many more things happening that you aren’t even aware of.

In short, almost every business owner, freelancers, bloggers are investing good amounts of money to learn or do digital marketing for their online growth & personal branding.

You can learn digital marketing by watching videos on YouTube, taking basic digital marketing courses or by reading blogs of industry experts.

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    Digital Marketing Complete Modules

    Even though digital marketing is a short word its vertices are in large numbers.

    Digital marketing is a very broad niche and it is almost impossible for a single person to handle each and everything that falls under the umbrella of digital marketing.

    So, to make you aware of all the modules..I’ve created this section. 🙂

    Read on…

    1. Search Engine Optimization (SEO)

    SEO aka search engine optimization is the process of optimizing your website for search engines & users to rank well on search engines results pages (SERPs).

    SEO is a big part of digital marketing because not every business owner who is just starting could have a huge budget to spend on advertising.

    With the help of SEO, you can get free consistent traffic to your website from big search engines like Google, Bing, Yandex etc.

    2. Search Engine Marketing (SEM)

    SEM, on the other hand, is opposite to SEO and in this case, you need to give money to big search engines like Google, Bing, Yandex etc.

    By investing money you can tell big search engines to showcase your ads on the top of their results pages.

    The major difference between SEO & SEM is…SEO is free but time-consuming whereas SEM is costly but gives immediate results.

    3. Social Media Marketing (SMM)

    SMM is the best way to build brand awareness and sales without even having your website.

    Facebook page & group, Instagram profile, Linkedin page, YouTube channel, Pinterest profile etc. are more than enough to skyrocket your business growth.

    In short,

    Social media marketing is a powerful way to gain traffic or attention through social media sites.

    4. Content Marketing

    Whether you create a website, start a blog or YouTube channel, content is the most important ingredient.

    But, without proper promotion, even your high-quality content will fail to generate profit for your business.

    Content marketing refers to creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.

    5. Email Marketing

    Email marketing is the process of acquiring emails from your targeted audience to nurture them or to pitch products, offers or discounts.

    Today, pricing of email marketing tools are touching sky because email marketing gives better returns on investment (ROI) when compared to any other techniques in digital marketing.

    6. Web Analytics

    Web analytics is a skill of analyzing the behaviour of visitors to a website.

    This skill not only helps you to find gaps that are negatively affecting your digital marketing efforts but also tell you exactly what you need to fix ASAP.

    Google Analytics is one of the best tools to practice or enhance your web analytics skills.

    7. Sales Funnels

    Competiton is rising day by day so the advertising costs.

    Sales funnel is a process of creating a funnel that converts targeted customers into loyal or potential buyers.

    It also helps in minimising the overall advertising cost because loyal customers don’t need lots of advertisements to buy from you.

    You may also like:

    Digital Marketing Complete Syllabus

    Before enrolling for any digital marketing course, it’s very important that you should aware of the complete digital marketing syllabus.

    And, by reading this section you’ll get exactly what you need.

    Read on…

    1. Digital Marketing Fundamentals

    Understanding Digital Marketing
    Digital Marketing Modules
    Digital Marketing Vs Traditional Marketing
    Inbound vs Outbound Marketing
    Website Creation
    Understanding Traffic
    Understanding Leads & Conversions

    2. Search Engine Optimization (SEO)

    Understanding Search Engine Optimization
    Technical SEO
    On-Page SEO
    Off-Page SEO
    Local SEO
    E-commerce SEO
    YouTube SEO

    3. Search Engine Marketing (SEM)

    Understanding Search Engine Marketing
    Understanding Google Ads
    Creating Ad Campaigns
    Keyword Planning
    Google Ad Types
    Bidding Strategy For CPC
    Remarketing Strategies & Tracking Code

    4. Social Media Marketing (SMM)

    Understanding Social Media Marketing
    Facebook Marketing
    Instagram Marketing
    Twitter Marketing
    Linkedin Marketing
    Pinterest Marketing
    YouTube Marketing

    5. Email Marketing

    Understanding Email Marketing
    Learning Email Marketing Tools
    Creating & Building Email Lists
    Writing Email Subjects Lines
    Email Campaign Creation
    Email Marketing Analytics
    Opt-ins And Pop-Ups

    6. Blogging

    Understanding Blogging
    WordPress Vs Blogger
    Content Writing
    WordPress & Blogger SEO
    WordPress & Blogger Themes
    WordPress Plugins
    Blogging Tools

    7. Copywriting

    Understanding Copywriting
    Writing Magnetic Headlines
    AIDA Formula
    Creating Call To Actions
    Writing Sales Copy
    Story Telling Tactics
    Active & Passive Voice Importance

    Digital Marketing Job Opportunities In India

    No doubt, digital marketing job opportunities are growing rapidly not just in India but all over the world.

    The reason?

    Almost 4.66 billion people were active internet users as of October 2020, encompassing 59% of the global population.

    Internet users in the world 2020 Statista

    The best part?

    Nowadays, businesses with no online presence are almost considered to be non-existent or not real.

    Local enterprises, media agencies, hospitality sectors, e-commerce, advertising companies etc…

    …internet marketing or online marketing is suitable for almost every business in this world.

    And, this proves that the demand curve for digital marketers in India will never touch the ground.

    The bottom line?

    Today, every business owner think twice before putting money into traditional marketing practices but in the case of digital marketing practices, the story is different.

    What about the competition?

    Yes, I understand as more and more people are realizing the potential of digital marketing & inbound marketing everyone is craving to achieve mastery in this field.

    But, this is also true that..its almost impossible to find a career option in which the competition is close to zero RIGHT?

    Digital Marketing Manager Salary In India

    In this section, we’ll specifically talk about the average salary of a digital marketing manager in India.

    There are so many job roles in digital marketing like FB ads expert, SEO specialist, Google ads expert etc…and the salary varies from job profile to job profile.

    Hence, to save time I’ll make you aware about the overall average salary of digital marketing manager because he/she handles or take responsibility of all the tasks involved in the process of doing digital marketing.

    So, let’s dive right in.

    Usually, digital marketers get handsome salary in India…in other words, digital marketing salary in India is quite good even for those who are just beginners or freshers.

    Digital marketing manager salary in India PayScale

    According to PayScale,

    For an entry-level Digital Marketing Manager with less than 1-year experience, the average salary is around ₹ 3 to 3.2 lakhs per annum including tips, bonus, and overtime pay.

    For an early career Digital Marketing Manager with 1 to 4 years of experience, the average salary is around ₹ 4 to 4.5 lakhs per annum including tips, bonus, and overtime pay.

    For a mid-career Digital Marketing Manager with 5 to 9 years of experience, the average salary is around ₹ 7 to 7.2 lakhs per annum including tips, bonus, and overtime pay.

    For an experienced Digital Marketing Manager with 10 to 19 years of experience earns an average salary is around ₹ 11 to 11.5 lakhs per annum including tips, bonus, and overtime pay.

    Frequently Asked Questions

    1. Who is eligible for a digital marketing course?

    Any person with decent computer knowledge is eligible for a digital marketing course. However, some private institutes in India expect that you should complete your graduation.

    2. Which degree is best for digital marketing?

    MBA, Computer Science, Digital Media are some of the best degrees you can complete to get a headstart for your digital marketing career.

    3. Is Digital Marketing a sales job?

    Whether you’re doing traditional marketing or digital marketing, without sales both are useless. The only difference is, in digital marketing you need to generate sales using digital channels instead of physically going door to door to make a sale.

    4. Is the MBA necessary for digital marketing?

    Practical experience is all you’ll need to become an expert digital marketer. If you have a decent understanding of marketing, business & how to make people buy your products, then there is no need for doing additional courses such as MBA, Computer Science, Digital Media etc.

    5. Can you work from home as a digital marketer?

    There are more than enough remote or work-from-home digital marketing jobs available on jobs portal websites. In other words, Yes, you can work from home as a digital marketer.

    Conclusion

    So, that’s it for the comprehensive guide on digital marketing course after 12th.

    To be honest, digital marketing is not for everyone.

    Especially, those who think they can get rich within a couple of months after doing digital marketing must stay away from this course.

    Of course, digital marketing is a trending field & the scope is vast but if you expect too much without gaining enough experience then this course will disappoint you for sure.

    The best way to build a career in digital marketing is to learn the basics & master one skill from the overall course module.

    This way you’ll not only utilize your energy in the right direction but also it will help you a lot in your branding.

    Also, if you have any questions then don’t just keep it with yourself…I’d love to answer them.

    Either way, let me know in the comments section below. 🙂

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